Lady Kinvara Balfour speaks about trends and the zeitgeist at conferences and events around the world. She advises companies big and small (P&G, Richemont, Jimmy Choo, Smythson, UBS, Evian, Coutts to name a few) on what's hot (and what's not). She understands the worlds of tech, fashion, and popular culture and the psychology that drives them.
Balfour started her career working for Vivienne Westwood, and Tomasz Starzewski. Roles at Condé Nast and the Telegraph Magazine, where she was Style & Beauty Editor, followed. In 2004, Kinvara was appointed London Editor of DailyCandy.com by then co-owner, MTV founder, Bob Pittman; she launched the brand to mass acclaim (the US daily email phenomenon was acquired by Comcast in 2008 for a reported $125 million).
In 2012 Kinvara Balfour launched a digital blog platform for Time Out under Oakley Capital; its first foray into digital form. In 2014, she was appointed founding partner of tech startup StyleCard. In 2016 Balfour was Digital Consultant for Vanity Fair UK, directing the publication’s digital content and Instagram feed. In 2016, she acted as Senior Advisor to Silicon Valley start-up SWNG, joining a team headed up by co-founders Tommy Stadlen and Fred Blackford, and chairman, Twitter co-founder Biz Stone. SWNG was acquired by Microsoft in 2017.
As of 2014, Kinvara Balfour hosts 'Fashion in Conversation' for Apple Inc., a series of interviews with global icons (Anna Wintour, Tom Ford, Manolo Blahnik, Philip Treacy, Nick Knight, Natalie Massenet) at the Apple store which is available to an audience of over 900 million on iTunes. In 2014, she was one of the few women invited to speak at President Obama’s Global Entrepreneurship Summit. She speaks at conferences around the world. She lectures often at London's V&A Museum.
Balfour is the creator of THE VISIONARIES, a series of mini-films shot on iPhone, filmed and directed by herself, which feature the thought leaders of the world. In addition, she was recently Executive Producer on the twice BAFTA-nominated ‘McQueen’, the feature documentary about the late fashion designer Alexander McQueen. She resides and works between California and London.
Any brand - be it in the fashion, beauty or popular culture arena - who wants prompt, concise feedback should pitch to me. In my roles at various magazines, and when running DailyCandy and Vanity Fair, I get pitched by an average of 30 businesses a day. I know what gets picked and why, and what gets ignored.
I am always looking for brands that are authentic and have an interesting narrative - but that is not all they need to have. I advise on the power of PR and how to get press, as well as good stockists. I have good relationships with many PRs and stores out there. In addition, I understand the power of selling directly to a consumer and can advise on harnessing the power of social media to sell not only product, but to create a world to which people want to belong.
This user is not acting as an agent or representative of any current or previous organizations. Opinions and feedback expressed by this user only reflect their own individual views and do not reflect the views of any particular corporate enterprise or organization with which they are or have been associated.